WAFA BY WAFA

designed by Wafa Saifi

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WHAT IS YOUR INSPIRATION?

I take inspiration from natural elements and infuse them with an urbane aesthetic.  The brand is a culmination of the cultures I've experienced through my life and hold closest to my heart.  Combining my Indian heritage with elements from my time in New York and Dubai, the pieces are meant to be a beautiful marriage of cultures.  

FAVORITE ITEM OF THE COLLECTION?

I love tassels and they form an integral part of the collections. My personal favourites are the Holly earrings, they're really versatile and work just as well with a pair of denim shorts as they do with a beautiful evening dress.

MUST-HAVE ITEM IN YOUR CLOSET?

The statement earring! It's a great way to make an outfit your own and luckily our brand has a pair for every taste!

HARDEST PART ABOUT BEING A DESIGNER?

I think jugglling all the different roles is sometimes hard to manage. If you're an emerging brand, chances are you are the designer, accountant, marketing and sales manager for the brand! LOL As hard as it does get, I wouldn't want to be doing anything else.